Something’s up with HP

The Nightmare Before Christmas font

The moment I saw HP’s new “The Computer is Personal Again” campaign, I thought of Tim Burton. This is probably not the response they were looking for, but the typeface that they chose looks so close to the font used in Burton’s The Nightmare Before Christmas.

It’s not the same font, according to other font geeks on Typofile, but I wonder what exactly HP was going for.

Jack Skellington was not available for comment.

HP font